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Society Changing in the 1920s (Economy (New Technology (Washing machines,…
Society Changing in the 1920s
Entertainment
Cinema
As popularity increased movie "palaces" were created in major cities.
Thousands of Americans could be seated.
Often went more than once per week.
Approximately, 90 million people went to the movies each week.
Cinema star: Rudolf Valentino, Charlie Chaplin
By 1927 films were no longer silent; "talkies" were introduced
"The Jazz Singer"
Sports
Baseball
Babe Ruth
Jazz
Duke Elington
First jazz record made in 1917 by Dixieland Jazz Band
Ella Fitzgerald
Louis Armstrong
Dances
Charleston
Women
Life
Smoked and kissed in public
Shared liberating effects of the car
On August 18, 1920 they got the right to vote in all states
Traditional rules of behaviour were eased
Less likely to stay in unhappy marriages: 1914(100k divorces)1929(double)
Films and novels exposed women to a wider range of role models
Domestic work made easier with electrical goods
Had more free time for recreational activities
Work
New Industries
More jobs for middle-class women in urban areas
10 million women jobs in 1929 (24% increase since 1920)
Started producing own money
Became target of advertising
Chose what items to buy for their home
Triggered Ford to make cars in colors other than black
Impact of war
Women taken into new industries
Gained experience of skilled factory work
Morals
Sex and Cinema
Sex symbols rose
The cinema discovered the selling powers of sex
The movies explored issues that were considered taboo, such as sex, drugs, and violence.
Films had scenes showing sexual advances, like kissing.
Sex
Taboo subject
Big gap of beliefs and attitudes towards sex between young people and their parents
Sex outside marriage became more common
Clara Bow --> Sex Symbol / "It" Girl
Women embrace their femininity, homosexuality, transgenderism and other sexual freedoms became more acceptable.
Economy
The economy grew, so people had more money to spend
Mass production
Henry Ford - Model T
Most American had cars as they were affordable
Women's clothing
Produced more cheaply at a larger scale
Mass Marketing
Advertising
People are encouraged to buy more products
New Technology
Washing machines
Radios
Vacuum cleaners
Credit
People could buy products even if they do not have the money
Confidence
More confidence to buy goods and invest
Cities like NY and Chicago grew
The Empire State was built in 1930