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Audience (Owned-audience expansion (Separately business entity (Dealing…

- - - - How frequently are my demographics requested?
- - - - Email provided at survey entry
    - - No email gate at survey entry
        
        AKA river sample
    - - Email provided on sign up
        
        Continuing survey based on clicking link and confirming email address
  - - - Surveys accessible through ads on publisher site (rather than traditional online ads)
      - Ad CPMs falling, those with large audiences are looking for new ways to monetise
  - - - (Paid) refer a friend
      - "Watch an ad"
      - Forum / chat functionality with other panelists
  - - - Open to do direct integrations (ex-Lucid = cost saving)
      - London based
      - Doesn't integrate with aggregators
    - - Josh (ex-Branded Research) now here
    - - Doesn't integrate with aggregators
    - - We buy via Lucid
    - - French company
      - Some other EU coverage
      - We buy via Lucid
    - - Focus on Asia
      - Also have a DIY tool accessing their sample
      - Strong China coverage
      - Panel Book
      - No API
    - - MRA
      - Own their own UK panel
    - - We buy via Lucid
    - - Ad based
      - German based
    - - We buy via Lucid
    - - Open to do direct integrations (ex-Lucid = cost saving)
      - We buy via Lucid
    - - Owned by Dynata
      - We buy via Lucid
    - - We buy via Lucid
    - - Panel Book
- - - - ~300 people
      - Offices
        
        NOLA (HQ)
        
        London
        
        NYC
        
        Germany
      - ~$65m funding
      - Est. ~2010
      - Link
        
        Hackday
        
        Sample provider
      - An exchange
      - Charges a buy and sell fee
    - - Started by the former President of Lucid
        
        UK run by Cint's former head of EMEA sample
      - Very keen for our business
      - Have recently bought the HappyMR podcast
      - Offices
        
        LA (HQ)
        
        London
      - Raised $1.6m publically - I expect more hasn't been announced
    - - Est. 1998
      - Excellent coverage in Scandinavian markets
      - Margin promises make it less flexbile than others
      - Offices
        
        14 other regional offices
        
        Stockholm (HQ)
        
        London
      - 50m+ registered memebers
    - - French company
      - Est. 2000
      - Toluna QuickSurveys - commonly compared to Attest
      - Listed on AIM 2005, bought off AIM 2009
      - 1,000 people
      - Offices
        
        18 countries
        
        Europe, North America and Asia-Pacific
        
        France (HQ)
    - - The oldest of old MR companies
      - History
        
        E-Rewards, Inc founded 1999, Dallas Texas
        
        Research Now, founded 2000, London
        
        After E-Rewards bought Research Now, and rebranded under the latter
        
        The combined entity bought Peanut Labs - a programmatic survey platform - in 2010
      - 5,000+ people
      - Andrada from here
      - Own a large amount of their panel inventory
      - Not an exchange
      - Offices
        
        Texas (HQ)
        
        40+ global locations
    - - Buyers can directly integrate with P2
      - Accessible through Lucid
      - Offices
        
        USA (Atlanta) HQ
        
        India
      - Own a large amount of their panel inventory
      - An exchange
    - - Link here
    - - Ad monetisation
      - Offices
        
        Greece (where they originated)
        
        New York
  - - - Ratecard
        
        Fixed price based on project specification
      - Exchange
        
        Dynamic pricing based on availability and demand
      - Cost per Interview (CPI)
    - - Buyer pays a transaction fee, per complete / month / year, for access to exchange - this is very uncommon (Lucid do this)
      - Seller is charged some XX% clip of CPI - this is very common
  - - - Imperium
        
        Real Answer
        
        Hackday Project
        
        Verifies if a respondent is a bot
        
        Relevant ID
        
        Deduplicates respondents across different sample providers
      - Bought by Dynata
        
        Used by Lucid, Cint, others - a smart purchase