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Audience (Owned-audience expansion (Separately business entity (Dealing…
Audience
Owned-audience expansion
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Transitive
Advertise surveys on social (Facebook, GDN)
Don't panel the users, just re-recruit next time
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Fraud
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Tools already exist, but ultimately as there's financial compensation, hackers gonna hack
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Panels
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Who owns a panel?
Professional Market Research panels (e.g., IPSOS, Kantar, Tolua)
Online publishers
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Ad CPMs falling, those with large audiences are looking for new ways to monetise
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Aggregators
Choices
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Toluna
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Listed on AIM 2005, bought off AIM 2009
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Offices
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Europe, North America and Asia-Pacific
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Dynata
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History
E-Rewards, Inc founded 1999, Dallas Texas
Research Now, founded 2000, London
After E-Rewards bought Research Now, and rebranded under the latter
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Model
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Economics
Buyer pays a transaction fee, per complete / month / year, for access to exchange - this is very uncommon (Lucid do this)
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