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Framing (Goffman (1974; 1981): frame - a definition of a situation…
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Positioning
Wortham (2000)
identifies features that accomplish positioning, among them referring terms for people, kinds of verbs, and constructed dialogue
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Bakhtin, 1981
voice
more than one “voice” goes into the making of any individual
utterance; people continuously use the words of others for their own purposes
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