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Marketing (8P (4P, Personal Sell, PR :, Physical Environment, Process,…
Marketing
8P
4P
Personal Sell
PR :
Physical Environment
Process
(1S) Service
(1C) CRM
Marketing includes
activities such as:
public relations
sales promotion
advertising
social media
pricing
distribution
and many other functions
4P
Product：(can be) Physical Product or Service
Place： Where the product is purchased
Promotion：Tools used to get the message out
Price：The amount a consumer pays
what is Marketing
A philosophy whose main focus is providing customer satisfaction
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.
US3B 2105203016 曾玟瑄