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Competing in a global context (Branding image (consumer awrareness,…
Competing in a global context
Globalization
glocalisation
policy
issues
people involved
ForeX
demmand /supply affect n countries currency
equilibrium?
McBurger index (true rate)
government intervention
International marketting
global marketplace
macro
micro
expansion?
entry modes
Global/custom
converge, diverge, crossverge
Branding
consumer awrareness
creating a brand
purpose for org
aesthetics of brand
global /local differences and choice
financial regulation
imperialism
financial reporting
IFRS
cities/countries
vid on wealth &life expectancy, by city, by country
global trade
environment
competition with countries
competition with businesses
finance
balance of payments
foreign direct investments
transfer price(buy low sell high)
arms length (standard measure)
Tax
policies/ issues
Ethics
issues for marketting global
consumer protection
target
geo segregation of business ops
CSR
resonsibilities
