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Evolvement, Evolvement & Scope (Interactive Experiential curations…
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Evolvement & Scope
Stories & Narratives
Human context exhibitory
The stories and narratives can be a part of a larger picture for various markets - in and outside the cluster. Quite a bit of it can go into the exhibitory part of products - the branding, packaging, the communication collateral could look at the human context and stories
Tools for branding
Stories and narratives delve into the deeper conscious of the community and give an insight about the vibe, the feel - and further the authentic essence of the cluster, which could be the starting point for the 'branding' initiative
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New markets & audiences
Virtual Mediums
Bringing the craft cluster onto digital mediums through websites, 360 degree views, interactive documentaries, social media presence
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