Hyp Tree - Strategy - Datopian Aggressively grow the market of gov/city open (open) data portal installs by pursuing proprietary providers with a comprehensive & commoditized open source solution, using this as a gateway to expanded professional services both for data portal and, more importantly, by diversifying into data management services (with active and specific cross-sell and upselling to this sector); meanwhile for enterprise develop a route to market for data management professional services using the data catalog as a beach-head and focused on “sharing, discovery, (de)-siloing”; finally, organisationally design for agility in staffing, delivery and sales and marketing (e.g. via partnerships); all of this with the goal of diversifying revenue streams geographically and sectorally (esp into enterprise) and increasing revenue to $6m avg rate 3y from now (at 25% net profit rate, 60% gross margin)
We can bring an average $4m a year 3y from now providing professional data services (plus some data portal hosting) to gov/city clients
The gov/city market for data portals including hosting and professional services is worth $40-50m a year worldwide (with 500 installs?)
The best thing to focus on is professional services and creating tailored solutions (webapps <=> data management). Data management is the new webapps.
Data needs are common at high level but messy and diverse in details. They fit a "webapp" style (open core libs and tools, common frameworks plus lots of professional services to turn them into a solution)
The market is being commoditized (prices are falling) and this is beneficial as it pushes towards an open XKAN solution [CKAN Cloud and data.gov are opportunities for further (scalable) commoditization] [The commoditised open source solution is defensible on its own terms (eg: not compromised by Py2 EOL practically or conceptually)]
We can grown opensource installs to > 200 in next 1.5y (convert X% of current proprietary installs into open installs)
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For sales and marketing investment of $300k we can gain $4m of enterprise sales in the next 3y and be at a $2m/year
The enterprise market is interested in data catalog, has a need for open frameworks for data management and a need for DM professional services
we can produce materials of the kind expected for enterprise sales (white papers, webinars, etc)
We can gain leads into enterprise via data catalog and/or thought leadership around "beyond big data", "frictionless data" and through partnerships
The current market size for data management is $Xbn and for data catalog is Y and professional services is Z.
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Datopian has sales, partnerships and business across three continents
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