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Distribution Channels (Distribution channel 2: (Disadvantages (NO direct…
Distribution Channels
Distribution channel 2:
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is where the producer sells directly to retail outlets, then sell to the consumer
example
clothes, grocery, furniture
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Distribution channel 4
Advantages
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Agent will be aware of local conditions and have best position to select most effective places in which to sell
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when the product are exported, manufacturer uses an agent in other country.
Example: lipsticks, cosmetics
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