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The Blue Lotus bluelotus (Solving Customer Problems (Not cozy (Armchairs,…
The Blue Lotus
Solving Customer Problems
Music too loud
Can't hear friends
crowded
yelling over music
Hard to relax
bar stools
Hard chairs
Alcohol-focused
Non-alcoholic drinks
Mocktails
Interesting ingredients
Good flavors
No hangover
Less sugar/calories
Fun activities
Board games
live music events
outdoor seating
Not cozy
Armchairs
Grouped chairs
Coffee tables
Decor
Potted plants
Music volume
Different or Unique
Atmosphere
Cozy seating
Good for groups
not crowded
relaxing lighting
music
oldies
international
Motown
Volume lower
Decor
International
Potted plants
Colorful
Lighting
Cozy corners
Outdoor seating
Private corners
beautiful garden
relaxing
Competitive Advantage
Different atmsophere
Not sports themed
Not pub themed
Not IU themed
Colorful
International feel
Cozier
More affordable
Drinks priced lower
Food priced lower
Less crowded
Outdoor seating
Group seating
Cozy
Target Audience
Who
Post-college age
Middle aged
Professionals
Friends groups
Why
Less alcohol focused
Want to relax
Talking with friends
Lower volume music
Healthier focused
Live music
Different activities
