Please enable JavaScript.
Coggle requires JavaScript to display documents.
TMA 03 Affinity Diagram (Contextual themes (Social context, Geographical…
TMA 03 Affinity Diagram
-
-
- Write down specific problems
- Write ideas or facts about the problem
- Sort and arrange similar facts and ideas into themes
- Give titles for each theme
Use colours if you like
- Write a concluding statement and reflect
Specific Problem
- What are the features of the social context of the region that affect the establishment of a food truck business?
- write ideas or facts about the problem on post-it notes
- use knowledge of social context and innovative behaviour to brainstorm
- identify features of social context that affect the innovative behaviour of entrepreneurs in local food truck business
- Sort ideas into themes and give titles to each of them
- Sort ideas into groups in terms of how they relate to one another - add titles to groups
- Write a concluding statement and reflect
Capture affinity diagram in a word or excel doc
e.g. set out to understand the social context of the region and the type of innovative behaviour that is needed to successfully launch the food truck service
Social context is the region
which has formal and informal networks
entrepreneurs need to develop formal and informal relationships for creating and operating their enterprise
Innovative behaviour includes
generating new ideas and action points for how the business can be developed
Actions can be
radical or incremental
they can develop a product and/or process
they can frame their service as having social or commercial benefits
The affinity diagram is beneficial in helping to organise thoughts about the social context of the region they are planning to establish the business, which can be used to develop a structured action plan for providing on time delivery performance to customers
E.g. ?? if they decide to act as volunteers for local community association they can use their membership to find out what kinds of events are in the pipeline to bring in visitors to the region
-
Features of social context
- community associations
- Association of food truck services
- Chamber of commerce
- Family and friends
- Association of small businesses
Membership options
- does not exist in region
- required by law
- voluntary but formal rules on membership
- informal and voluntary
- not open to new members
Possible benefits of membership
- Other members are potential customers
- Social activities are marketing channels to reach customers
- Business skills through informal networking
- Festivals and events increase visitor/customer numbers
- Access to start-up or working capital