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International Market Entry Strategies (Hierarchal Modes (Internalization),…
International Market Entry Strategies
Hierarchal Modes (Internalization)
Transnational Organization
Region Centers (Headquarters)
Sales & Production Subsidiary
Resident Sales Rep / Branch / Sales Subsidiary
Domestic-Based Sales Reps
Export Modes (Externalization)
Direct Export Modes
Indirect Export Modes
Cooperative Export Modes
Intermediate Modes
Licensing
Contract Manufacturing
Franchising
Management Contracting
Joint Venture / Strategic Alliances
Hierarchal Mode Characteristics
High Control
High Risk
Low Flexibility
High Costs
Export Mode Characteristics
Low Control
Low Risk
High Flexibility
Low Costs
Factors for Choosing an Entry Strategy
Internal Factors
International Experience
Product Complexity
Company Size
Product Differentiation Advantage
Transaction-Specific Factors
Tacit nature of know-how
Opportunistic Behavior
External Factors
Market Size & Growth
Trade Barriers
Demand Uncertainty
Intensity of Competition
Sociocultural Distance
Number of Relevant Intermediaries
Desired Mode Characteristics
Control
Flexibility
Risk Averse
References
Wade, T. (2016, October 17). Retrieved February 16, 2019, from
https://www.youtube.com/watch?time_continue=795&v=D8-PkFgw2Yk
Drew Gorton