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objective (Profit (Cost decreasing (cost per unit (VC (distribution), FC),…
objective
Profit
Revenue increasing
Cost decreasing
volume
cost per unit
FC
VC
distribution
Revenue
organic revenue growth
pricing
demand elasticity
competitor rates
volume
customer demand
competitor market share
(涉及到公司的增长空间）
geographical demand
other channels
(such as: product diversification)
whole industry
(行业处于哪个阶段？是否仍然存在上升空间？
未来的走向如何？这涉及到公司是否应该开发
新产品及未来发展方向）
inorganic revenue growth
acquire market share
JV with other industry stakeholders
vertical integration
Business
(见下表）