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Strengths (Current market share / Financial position (Strong financial…
Strengths
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Brand loyalty
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Important to domestic consumers, including lower-income consumers who also focus on brands.
Strong Customer base, BRF's Diverse portfolio catering to a big segment has attracted more consumers.
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BRF has a good availability to reach its customers, due to its strong supply chain network
Brazilian Economy
An increase in Brazil’s economy, disposable income and a rise in capital spending- enabling large consumer purchases and dining-out can only increase its success.
Brazil effectively utilising innovation, existing land and the world’s largest renewable water supply for food production through their scientific study of soil management and crop production.
CEO
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CEO, José Antonio do Prado Fay is a strong leader with a big vision to turn Brasil Foods (BRF) into a strong, profitable and global company.
BRF became Brazil's leading player in the food service industry. They grew to be the second-largest employer and third largest exporter after the buyout of Sadia.
Merger Benefits
The combined expertise of both company’s employees, suppliers and various stakeholders will only reinforce business activities further.
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With heavy expansions plans into the international market, BRF identifying and selling locally relevant such as its halal line for the Middle East, helps appeal to the consumers of those markets.
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