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Threats (Domestic Economy / Government (Brazil’s poor infrastructure,…
Threats
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Competitors
With CADE trying to intervene and regulate the amount of power that BRF has within the Brazilian market this allows other domestic competitors to potentially gain market share and become a force within the domestic market.
Fierce competition from rival competitors such as Tyson Foods,JBS S.A,Marfrig Alimentos S.A. poses a big threat.
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International Economy
Working with international retailers, there is the threat of changes to currency values affecting export possibilities.
With a large proportion of the foods being produced in Brasil, changing currency values could lead to issues with cost competitiveness.
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