People as 5th Element in Marketing Mix (People in Technology Driven…
People as 5th Element in Marketing Mix
People in Technology Driven Ecosystem
Importance of Attracting & Retaining Talent
With the rapid developments in technology and regulations, banks need talented and skilled employees across multiple areas of specialisation.
Individualise products for the customers' needs
Navigate an evolving environment.
Rise of digitalisation has resulted in banks competing with other financial institutions and technology companies for talents as both industries demand similar sets of skills.
This fierce competition has resulted in talent scarcity.
Banks could start by building a
recognisable employer brand
that appeals to talent.
Key components of this framework may include
Organisation culture supportive of collaboration
Providing opportunities to engage employees intellectually
(Institute of Banking and Finance Singapore)
Non-profit industry association to foster and develop the professional competencies of the financial industry.
Committed to equip practitioners with capabilities to support the growth of Singapore’s financial industry.
By partnering with
for financial industry competency in Singapore under the
For individuals who complete the IBF-accredited skills training programmes and meet the relevant criteria
Workforce Singapore’s Adapt and Grow initiative
IBF is the appointed programme manager for the administration of professional conversion programmes for the financial industry
IBF will partner financial institutions to re-skill employees for expanded roles and opportunities in growth areas.
IBF Careers Connect
Provides advisory services for professionals in the financial industry
The career centre provides a comprehensive suite of services ranging from:
Improve job search skills
Learn about job trends & labour market
Uncover competency & skills