Please enable JavaScript.
Coggle requires JavaScript to display documents.
Introduction to Branding (Role of brands for organisations (Deter market…
Introduction to Branding
-
Key Concepts
-
The six facets of the Kapferer Prism:
Physique / Personality / Culture / Relationship / Reflection & Self-image
-
-
Brand reputation - External evaluation of a brand, so a brands past actions and results to deliver valued outcomes comes into play here.
-
-
Packaging & labelling
Contribute to the communication and perceptions of brands, the imagery and information can assist and feed into the consumers purchase decision-making.
-
-