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Bernardo App (Who is the Customer? (User Profile, The Persona, TAM, Next…
Bernardo App
Who is the Customer?
User Profile
The Persona
TAM
Next 10 Customers
Segmentation
What can we do for the customer?
Full use case
High Level Product Specification
Value Proposition
Your Core: trust, expertise
Competitors Mapping
How do we make money?
CAC
LTV
Business Model
Pricing
How do we get the customer?
DMU
Decision Making Process
Sales Process
How do we produce?
MVP
Test the customer
How do we scale?
Broader TAM
Network-effect