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STRATEGIC ALLIANCES (STRATEGY INPUT (Inputs that influence your brand or…
STRATEGIC ALLIANCES
STRATEGY INPUT
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Inputs or activities that require significant coordination in order to achieve the desired fit, quality, or performance
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RISKS
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BUILD TRUST TO LOWER THE RISKS OF ALLIANCES:
- Personal trust
- Legal contract and clauses
- shared ownership/Financial collateral bonds
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CIRQUE DU SOLEIL
CIRQUE:
- high-end entertainment
- Creativity
- Danger
- Wider target
- Exclusive shows to cities
- Brand image
- Live performances / touring / arenas
MGM MIRAGE:
- high-end hotels
- dining
- advertising
- have capital (money)
- gaming/gambling
- buildings in valuable location
- Brand image
SUCCESS
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Good relationship (open book, clear contract)
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