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Data Methods (Regression (Linear (Goodness of fit (R²) (Estimated Sums of…
Data Methods
Regression
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Logistic (Binary Choice)
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Function
ß0 = Constant, moves curve horizontally
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ß0/ß1 = Threshold of 0,5 success
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Goodness of fit
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McFadden R² (>0.2 acceptable, >0.4 ok)
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Cluster analysis
Definition
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Depending on weight of each aim,
different cluster structures results
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Conjoint Analysis
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Types
Traditional
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2 Survey design
Full-Profile
Latin square (Max 3 attributes, unlimited levels)
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