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Market Entry (External Market 该市场是否能盈利 (Market (sizing, share, growth,…
Market Entry
External Market
该市场是否能盈利
Market
sizing
share
growth
XXX
Profitability
growth rate
potential cost saving
consumer preferences
XXX
Competition
Entry barrier/Regulatory risk
current competition/competition response
XXX
如何进入?
M& A
JV
Start from scratch
Internal Market
该公司是否有能力进入
Product-related
R & D
Sales & Distribution
XXX
Company-related
Cash Flow
Management strenth
brand
opportunity costs of entering other markets
sales & marketing
XXX
entry types
new business/new product
new tech
new industry
new channel
new areas/new country