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Digital Marketing (omnichannel approach 全方位渠道 (social media (Email (Pop…

- - - - easy to rank for the long tail terms
    - - to see keywords are driving traffic to
        
        make the title appealing
        
        evoke curiosity with title
  - - - objectives
        
        Increase leads driven by content.
        
        Increase traffic by X% by Y Date
        
        Increase email subscribers by X% by Y Date
        
        Increase awareness of marketing opportunities on LinkedIn
        
        Increase blog subscribers by X% by Y Date
    - - Pop-ups
        
        HelloBar
      - Side-Bar
        Create an e-book, a course, something that's super detailed and makes that your opt-in.
        
        HelloBar
      - Unique Offer
        within the first three paragraphs, do a little opt-in box that says download the cheat sheet on ten ways to double your traffic or download the cheat sheet and get ten more bonus ways to double your traffic.
        
        Hello Bar
      - Exit Pop-Up Animation
        
        Hello Bar
      - Webinar
        
        Not only can you get them to convert right then and there, assuming you're doing Evergreen webinars, through EverWebinar, but you can also get them to buy from you on the backend through up-sells, down-sells, drip campaigns.
        
        email drip campaign
        
        Drip emails are continually sent over a specific timeline. Every such email comes from a chain of pre-written emails. Some companies have over 365 follow up drip emails. A study by IBM shows that sending drip mails to prospective and prevailing customers will average a 48% increase in repeat sales.
        
        day 2 :This email introduces the customer to the brand and its values, offering targeted “sells” to that customer.
        
        Day 3 – Send a second email offering discounts and offers as a gift for being a part of the brand.
        
        day 1:Send out an email welcoming the prospects to your website
        
        day 4-6: – In the third email you can exhibit some of your products like sportswear, gadgets, or accessories which are available for the audience that is targeted.
        
        After a week, drip emails can come with a play along videos to provide a steady flow of traffic from a super-engaged audience. This helps in closing the deal on a premium level subscription, especially once the client knows the product like the back of their hand.
        
        Day 9 – You can get creative with the fourth email drip and showcase your collection of summer evening wear for both men and women. You can also add a video like in the email from french connection above to add some spice to the interaction.
      - Quiz
      - why
        
        Effectively target specific audiences