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Dan Smith's "Hardly a Default Option (Exigence (Low GDP Per…
Dan Smith's "Hardly a Default Option
Culture
The business industry is one of the many gears that run the United States economy, so many people believe that acquiring a business degree allows them to succeed in the industry, however, recently it seems that in the process of receiving the degree many valuable skills are not taught
Context
The author seems to be responding to those who believe that a business degree has lost its value
The economy was at a low in 2011 soAmerican believe that the business industry is partly to blame
He is trying to defend the business industry and the value of the degree given the rough economic year they've had in 2011
Author
Professor at Indiana University
Majored in Marketing
Audience
High school graduates
Corporate companies
Concerned parents
Purpose
To convince high school graduate who are interested in pursing a business degree that highly reputed institutions offer a rigorous program which teaches students a variety of skills, which prepare them for their future ambitions
Message
Believes that top-tier business schools over more than just a "brand-name" program
Exigence
Low GDP Per Person in 2011
Weak dollar value in 2011
High Unemployment rate in 2011
Low Employment rate in 2011
Ethos, Pathos and Logos
Ethos: "Dan Smith is a professor of marketing and the dean of Kelley School of Business at Indiana University
Ethos: "We benefit from having the pick of the world's best faculty"
Logos: "World-class organizations demand graduates who are highly competent and driven to excel