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NO LOGO (NO JOBS (Maquiladoras (Goods for export (Less money)), Workforce…
NO LOGO
NO JOBS
Maquiladoras
Goods for export
Less money
Workforce easier to control
Economy jobs - sector jobs
Protestas
NO CHOICE
It´s everywhere
Everything is a potential prop
Take choice out of the equiation
NO LOGO
Globalización en nuestras manos
Branding en nuestra cultura y vida
Creating more ethical conditions
NO SPACE
Branding
Marking a product with a consistent logo image mascot that sends a message to the consumer
Consistency
Quality
Mass transport
Message
Trust it like a real relationship
Brand Tribes
Selling ideas (American Dream, young lifestyle...)
Ideas devalued
Type person
Brand Content
Brand epiphanies