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Competing in a global context (Competition (Theory of comparative…
Competing in a global context
Competition
among businesses
'five forces model'
focus
market/industry level
substitute goods and/or services
potential entrants
Buyers
suppliers
direct industry
Theory of comparative advantage
government
relevant role
'Diamond model'
competitiveness
depending on
quality of related and supporting industries and infrastructures
strategies, structure and rivalry of firms
demand conditions
quality of factor conditions
availability
characterised by
differences
histories
institutions
economic structures
national values
relative
country
specialised
production of good
with comparative advantage
absolute
foreign country
supply
cheaper
result
buy it of them
Glocalization
combining differences
regional
national
local
Manifestation
International trade