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Planner App (What the customer wants (Transparent: clear cost, Agil:…
Planner App
What the customer wants
Transparent: clear cost
Agil: something done in minutes
Personilized: AI
Waterfall ($ moves automatically to keep recommendation levels)
Short term.
Liquidity / Emergency 3-6 months
Invest Cash Equivalent
New Goal
New Home Purchase = downpayment / # months to goal
Next Goal
Long term investing
Example Previous Waterfall
Savings (allocate to waterfall)
Wants calculation (shopper, dinner out, hobbies)
Needs calculation (rent, utilities, taxes, insurance, food, etc)
Benefits
For the Financial Planner
10% cost on boarding
New niche, more revenues
For the retail:
Long term growth revenues
Financial stability