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How to Segment SWIGGY CUSTOMER (User Behaviors : : (Cuisine preference…
How to Segment SWIGGY CUSTOMER
Swiggy properties
SUPER
POP
Free delivery
demographics
City level - V1,V2,V3, V4 etc..
Gender
Device make
Age
User Behaviors : :
Cuisine preference
North Indian
South Indian
Chinese
Desserts / Sweets
Italian
Mexican
NEW SUPPLY
Slot preference
breakfast
Lunch
Snacks
Dinner
Late night
Discount propensity
Alliance
Wallets
banks
Cashbacks
TD
Business
AOV
repeat frequency
State of USERs
New acq
Active user
Dormant user
Acq type
Facebook
Twitter
instagram
others
Communication channel
PN
Email
SMS
Social media