190212 Comms SD Introdcutions

grab attenetion

identify topic

no anlaysis

funnel

capture

specific

parameters of discussion

unambiguous/clear

sign posting

key ares

thesis

background

how much?/small

frame

why topic is important

demonstration of proving the argument

ack debate

not

analysis

is

main argument

answer the question

states your argument

promissory

enough detail to orientate the reader

one or two sentences