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Competing in a Global Context 1200px-Starbucks_Corporation_Logo_2011.svg
Competing in a Global Context
Supply Chain
Supply Chain
Resources
Distribution Levels
Quality Control
Supply Chain Managemen
Efficient Time Management
Enhancing Customer Experience
Marketing Campaigns
Innovation
Crossvergence
Global Knowledge
Social Media
Targeting Demographics
Television Advertising
Divergence
Convergence
Government
Multinational Organisations
Arms Length Principle Trading
Tax Regulations
Human Resource Investment
Ethical Behaviour
Corporate Social Responsibility
STEEPLE
Micro Environment
Local Knowledge
Culture
Glocalization
Brand Reputation
Starbucks
Competition
Suppliers
Potential Entrants
Market Attractiveness
Increased Revenue Potential
Substitutes
Bargaining Power
Investment Risk
Joint Venuture
TATA Global
:
Risk / Reward
