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The Blue Lotus …
The Blue Lotus
Good Signs
Significant savings
No significant savings
Slightly cheaper
Not central location
Food and Drinks
Make approx $2 cheaper
Fits current consumer behavior
Busy bars
People like going out with friends
College town
Non-alcoholic drinks
becoming more popular
Health conscious population
Live music venues
are always busy
Busy restaurants
Restaurants are expensive
Not many breakfast places
People like eating out
Solves problem
Problem
Yell over music
Not cozy
Not interesting decor
Alcohol-focused
Few fun activities
Darts
Billiards
Sometimes dancing
Trivia
Solution
Fun activities
Board games
Dancing
Game tournament nights
Event nights
Outdoor space
Outdoor games
Live music nights
Cozy space
Comfortable chairs
Group seating
Low tables
Armchairs
Cool decorations
Soft lighting
Plants
Music lower volume
Outdoor space
Offers drink choices
Non-alcoholic Drinks
Mocktails
Tea and Coffee
Alcoholic drinks
Things to Do
Real Need
Talk to bands
Research competition
Event space
Identify customers
Talk to people
Different age groups
Talk to students
Talk to people
Ask friends
Favorite activies
How to improve bars
Ask family
Bar ideas
Decoration themes
Types of music
Describe idea
Avoid obsolescence
Update menu
Research popular drinks
Drink trends
New activities
New live music
