1952, he bought half an interest in The Abington Shoe Company in Boston, Massachusetts.
1955, he bought the remaining interest, and welcomes his son into the company
1960s, Timberland had relied on innovation, developing the world's first waterproof boot
1973, changing the company name to The Timberland Company
1980s, category-defining boat shoes and day hiking boots
in 1988, Timberland became a founding sponsor of City Year (a Boston-based “urban Peace Corps")
1989, Timberland had served as National Leadership Sponsor to the national youth service corps.
1995, Timberland was growing its global footwear franchise, but was unable to deliver against its internal forecasts
1996, the outdoor business accelerated and from 1996 to 2000 became Timberland’s largest category.
the end of the 1990’s, Timberland added many consumer focused teams for new segments
2002, In-line Team, Speed Team, and Advanced Concept Team
December 2005, CEO Jeff Swartz and COO Ken Pucker headed for a meeting to celebrate achievements and ensure that plans were in place for several important product launches in the spring
