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R24: Globalisation - Key ethical issues (Exporting of consumerism &…
R24: Globalisation - Key ethical issues
Exporting of consumerism & increase in cultural homogenisation
Changes in consumption, eg, China
Excessive spiral of consumerism can lead to depression, anxiety & addictions
Cultural homogenisation
Local cultures disappearing
Dominance of global brands
MNCs aggressive tactics squeezing out local providers
Consumers who admire life styles in economically developed countries preferred foreign brands of products for status-enhancing reasons
International marketing activities exporting consumerism
Increased affluence; decreasing prices
In India, traditional forms of clothing are being supplanted by global fashions
Changing attitudes
Marginalisation of those who stick to traditional values rather than adopt western ideals
Glocalisation
Starbucks & China
Abuse of local customs
Occasional failure with integration of Chinese culture into Western products
Disloyalty to Chinese tradition
Over-packaged products confirm to the corruptive social environment
Negative implications of brand dilution & offensive marketing
'Throwaway society'
Consumption leads to waste
Asia poorly equipped to deal
e-waste
#
STEP
Non-recyclable containing hazardous elements
Need for more sustainable consumption
Longer product lifespans
Alternative: consume less
Targeting of marketing at lower-income consumers in developing countries
KEY CONCERNS
Marketing products at prices beyond reach causes dissatisfaction
Exclusion increases gap between affluent & poor
Poor may be neglected by companies marketing for consumers able to pay
Possible exploitation
Low-income consumers are vulnerable - lack options
Inadequate education or information availability to make informed decisions
Differing standards of consumer protection
Taking advantage of reduced regulation
Suppression of pertinent information
Questionable marketing practices
Undue influence
Less consumer protection from socially objectionable advertising
Standard bodies self-regulatory
Lack resources
Geographical segregation of business operations
Sourcing raw materials in a
developing
country for consumers in a
developed
country
Consumers in the developed country are shielded from negative consequences emanating from depletion of raw materials or manufacture under harmful conditions
Consumers in developed country may be impacted by loss of manufacturing jobs
Tax avoidance by MNCs
Transfer pricing
Pharmaceutical industry
Healthcare