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Scientific Sociology image (Survey Research image (Surveys (Polls (…
Scientific Sociology
Survey Research
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Generalizibility
results from the sample can be assumed to apply to the population with confidence (as though the population itself had been studied)
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Data
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Samples
Stratified Random Sample
Random
- drawn in such a way that every member of the population has an equal chance of being selected for the survey
Representative
- very much resembles that of the population
Convenience
- NOT scientifically drawn, but is collected because they are easy to access
Concept
Positivism
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Objectivity
ability to study and observe without distortion or bias, especially personal bias
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