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INNOVATIVE STRATEGY (CATEGORIES (Reconf the value chain to allow Mass…
INNOVATIVE STRATEGY
CATEGORIES
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Blue Ocean Strategy: create new market
ERRC (Eliminate, Reduce, Raise, Create)
High-End disruption: high quality at a premium price, techn improvement, you focus on a niche till it becomes popular
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Free Business/Revenue Models:
- Cross-sell (premium plans)
- Third-Party strategy
- Bundling
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UBER CASE
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UNIQUE VALUE:
- Convenience (App and pick up everywhere)
- low prices and cashless
- Reliable
- Transparency (review and price)
- DRIVERS (low cost of entry, 80-20%, platform (red areas), drive when they want)
DISREGARD REGULATION & SURGE PRICE
grow, lower cost, balance between supply and demand
DIFFERENCE
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INNOVATION
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Incremental/sustained innovation based on existing knowledge base, does not change the way business is done
Radical Innovation different technology or usage or processes,take the old market and kill the old businesses
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