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Ecology of the
Mass Media (Theories how screen
media influences
…
Ecology of the
Mass Media
Mass Media influences
values, beliefs, attitudes
and behavior
Media are shapers,
spreaders, and
transformers of
culture
Media can change,
enhance, or
interfere with
experiences
Politics, economics, and
technology all affect the
broadcasting industry
Broadcast media is
regulated by the FCC
Federal Communications
Commission & FTC Federal
Trade Commission
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TV Broadcasting has
changed sleep habits,
meal time, use of leisure
time, and conversation
patterns.
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The more TV children
watch, the more accepting
they are of aggressive
behavior
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Books and Magazines
Is the primary basis
for information about
education, religion,
& government
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Books enhance=
language, reading
skills, comprehension
& cognitive development
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