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International Marketing (Micro Environment (Market size & growth rate,…
International Marketing
Acronyms
TNC
Transnational Company
MNC
Multinational Company
Global Firm
Globalisation
Risks
Economic instability
Political instablity
Legislative restrictions
Trade barriers
Cultural differences
International
Expansion Triggers
Saturated domestic markets
Small domestic markets
Low domestic market growth
Customer drivers
Competitive forces
Cost factors
Portfolio balance
Macro Environment
Trading systems
Quotas/tariffs
Socio cultural
Language/history/religion
Technological
Capability & readiness
Economic
Income/employment/ex rates
Political & Legal
Reguation
Ethical
Pollution/child labour
Micro Environment
Market size & growth rate
Competition
Cost of serving market
Market access
Skills
Resources
Product adaptation
Competitive advantage