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LATAM at Cisco Live San Diego Objectives and Outcomes (OUTCOMES…
LATAM at Cisco Live San Diego
Objectives and Outcomes
OBJECTIVES
Inclusive event for audience
Internally, embrace position of one Americas AND grow LATAM audiences |
Value proposition
2) Unique experience JUST for LATAM customers |||||||
3) Increase % of LATAM attendees
A successful start
Building relationships so it continues beyond |
Customized experience in CLUS; WoS includes Partners in experience
Competitive sponsorship package for LATAM so they're interested in bringing their customers to US
4) Create an experience for LatAm partners to invest in Cisco Live (bring their customers, drive sales) |||||
Having access to 1:1 executive meetings for value added
More partners / customers experience to network
1) Addressing cultural needs in design of the program
Clear communication on event differentiators
Inclusive experience; LATAM content; case studies from LATAM; Partner possibilities to be in Partner Villate
OUTCOMES
Customers / Partners have clear understanding on differentiation
ROI for Partners is better than Cancun experience
Position CLUS as something to be considered in future
2) Create evangelists / advocates for Partners (who are bringing customers)
Focus on how (clear communications) CLUS will be unique for LATAM customers and partners
Identify key conversations / content for region - financial services, retail, manufacturing, education, oil and gas
1) Increasing pipeline for countries (key opportunities)
5) Accelerating / influencing existing opportunities
3) One customers speaking / region (4) - Brazil, MCo, Mexico, Cansec
(nest with cultural needs)
Increase # of Meet the Exec 1:1 mtgs for LatAm attendees tied to Deal ID's. -||
4) Increased attendee sentiment by ?%
Receiving positive sales feedback / testimonials