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B&M 2.3-4.1 (2.4 (Abraham Maslow: hierarchy of human needs to explain…
B&M 2.3-4.1
2.4
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Intrinsic motivation_ satisfaction from the activity itself without threats or rewards from the outside
Frederick Winslow Taylor: Apply scientific methods to management to maximize output.
Standarization of work methods.
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Daniel Pink: He criticized older motivational theories, autonomy, mastery and purpose
4.1
Marketing is the management process involved in identifying, anticipating and satisfying consumer needs profitably.
Right consumer, right price, right time, right place, everything centered on the customer
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4 P`S of marketing mix: price, product, promotion, place.
Social marketing: the use of commercial marketing concepts and tools in programs designed to influence individual's behavior to improve the well-being an that of society
Commercial marketing: creating, developing, and exchanging goods and services that customers needs and wants.
2.5
Power culture: few individuals have the power, there are few rules and procedures
Role culture: employees have clearly defined roles, highly controlled and precise organizational culture.
Organizational/ corporate culture: attitudes, experiences, beliefs, and values of an organization.
Task culture: short term address specific problems, the task is what matters.
Person culture: individuals believe themselves to be superior than the organization, want to do their own thing.
2.3
Leadership styles: Autocratic, Democratic, Paternalistic, Laissez-Faire
Key functions of management: planning, organizing, commanding, coordinating, controlling
Manager: people with a set of responsibilities, they ensure the work is performed
Manager: instruct and coordinate, help subordinates, whereas a leader motivates and inspires.
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