7 elements of the Hedonic Calculus - DR PRICE - Duration - Short term benefit is worth less than a longer lasting benefit
Remoteness (Propinquity) - How soon will the pleasure happen? present pleasure is better than future pleasure
Purity - The least amount of pain it involves, the better. The more distant the 'pain'/negative feeling is, the better
Richness - Will it lead to more pleasure? The more chances the pleasure will repeat/cause other pleasures, the better
Intensity - The stronger the pleasure, the better (enduring nature of the experience of happiness is key)
Certainty - How likely is the pleasure to happen? The more sure that pleasure will result, the better
Extent - How many will be affected? The more who experience the happiness, the better as shared pleasures enhance the impact of happiness beyond oneself (follows greatest happiness principle) MOST IMPORTANT ELEMENT