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Conscious Consumer (Unknowns (How frequently do companies need to get…
Conscious Consumer
Unknowns
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What is the best format or this resource? Web, Mobile app?
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What are the costs to run something like this? Web Services, Headcount, etc.
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Problem Statements
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The market does not have a centralized data base for assessing the sustainability of a brand/product/service
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Amongst the sustainability apps that exist, it's difficult to know which is trustworthy.
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Knowns
Consumers are showing interest in the sustainability of a brand 
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Intended Audience
Consumers
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Conscious Consumer: Conscious Consuming is a social movement that based around increased awareness of the impact of purchasing decisions on the environment and the consumers health and life in general
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Businesses
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Companies that are historically considered not eco friendly (water bottles, plastic utensils, straws?) in an attempt to change perception
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