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Audience Types (Mass (Often termed 'broadcast audience'. Those who…
Audience Types
Mass
Often termed 'broadcast audience'. Those who consume mainstream or popular texts such as soaps or sitcoms.
Media and communication that targets a very large group of people. (woman, men, children, adults ect)
Individual consumption
Examples
Watching a DVD, Listening to the radio, Playing a console, surfing the web
Advantages
More private, Can express individuality, Easy to access, total control
Group consumption
Examples
Watching a dvd with friends, Being part of a tv and radio audience, going to the cinema, chatting on a social network, Online multiplayer.
Advantages
Social interactions, competitive , can be shared with people
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Passive viewing
Audience/viewer/consumer that does not interact physically with the product or its content. doesn't influence the production
Active viewing
Audience/viewer/consumer that dose physically interact with the products. Their interactions contribute and become part of the production. The audience has an element of control over how they interact with the product.
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