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INTERNATIONAL STRATEGY (WHY (EFFICIENCY (Lower-Cost Resources, Lower…
INTERNATIONAL STRATEGY
WHY
KNOWLEDGE/learning
RESPONDING TO CUSTOMERS or COMPETITORS
MANAGING RISK/portfolio theory
EFFICIENCY
Lower-Cost Resources
Lower Production Life
Economies of Scope and Scale
GROWTH
WHERE? first understand:
CAGE acronym
C
ULTURAL DISTANCE
A
DMINISTRATIVE DISTANCE
G
EOGRAPHIC DISTANCE
E
CONOMIC DISTANCE
HOW TO COMPETE
MULTIDOMESTIC STRATEGGY
Adapt to fit the local market
GLOBAL STRATEGY
Aggregate and standardize to gain Economies of Scale
ARBITRAGE STRATEGY
COMBINING INTERNATIONAL STRATEGIES
HOW TO ENTER
Mode of Entry
EXPORTING
LICENSING and FRANCHISING
ALLIANCES and JOINT VENTURES
WHOLLY OWNED SUBSIDIARIES
CHOOSING A MODE OF ENTRY