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OTB Chapter 14 (change targets (Objectives- set or modify specific…
OTB Chapter 14
change targets
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people- update recruiting and selection practices,improve training and development
Technology- improve equipment, facilities and work flows
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forces of change
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A desire to formulate a well-thought out strategy that will realise the vision- how the company can move from A to B.
External forces of change include politics, laws, markets and technology
Internal triggers include change of ownership, products, services and processes and measures of effectiveness that can happen in an organisational setting.
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change strategies
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2) Force-coercion
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Compliance is temporary and will continue only as long as the change agent remains visible with their legitimate authority or as long as the opportunity for reward/punishment remains obvious.
3) Rational persuasion
using logic and information to persuade people to accept change directives. Expert power is mobilised to convince others that the cost-benefit value of a proposed change is high, that it will leave them better off than before.
When successful, this strategy results in a long-lasting, more internalised change than the force-coercion strategy.
4) Shared power
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Given the high level of involvement, this strategy is likely to result in a longer-lasting and internalised change.
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