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User Journey (Lands on the website (Signs up (Does not complete onboarding…

- - - - Posts a question
        
        Someone answers
        
        Receives a notification
        
        Email ⚡️
        
        Web push
        
        Mobile Push
        
        Back on the platform to check the answer
        
        Ideally, this would be a good time to prompt them exclusively with an app download message/banner. "It's so much easier to do things over the mobile app, download only takes a few seconds"
        
        No one answers
        
        Question qualified for a broadcast/push from our end
        
        Broadcast goes out to relevant people
        
        Someone responds
        
        OP gets a notification and is back in the loop
        
        Again, this would be a good time to prompt them exclusively with an app download message/banner. "It's so much easier to do things over the mobile app, download only takes a few seconds"
        
        Email
        
        Existing + Email list users
        
        Ideally, there should be a way for people to opt in for when they want to receive a notification when a question from their domain/expertise is posted in the community
        
        Mobile Push ⚡️
        
        Relevant existing users
        
        Web push ⚡️
        
        Relevant existing users
        
        Does not qualify for a broadcast/push from our side
        
        Help the user shape their question better and repost.
        
        Maybe create guidelines around what kind of questions we encourage. Again Typedjs could be used to propose format to be followed when posting a question
        
        A question ideally should not remain unanswered for more than 24-48 hours tops
      - Answers a question
        
        Applaud them. "Well done X, you seem to be doing well, answer Y more to achieve Z"
        
        Auto suggest related questions
        
        Answers the next one
        
        Suggest related reports. Messaging should be "Want to see what 500 top IT execs have to say about X?"
        
        Does not answer the next one
        
        Subscribe user to receive related questions in the future
        
        Email ⚡️
        
        Web Push
        
        We can also do badges or modal popups with streak messages. "Wow X, you're on a streak today. You have answered 3 questions. Keep going" - Add additional pulse points for streaks - Leaderboards also sometimes trigger people to keep at it.
      - Participates in a survey
        
        Completes it
        
        Auto suggest related questions/reports
        
        Email
        
        Web push ⚡️
        
        Answers the next one
        
        Suggest related reports. Messaging should be "Want to see what 500 top IT execs have to say about X?"
        
        Does not answer
        
        Retarget via emails (relevant questions)
        
        Email ⚡️
        
        A floating sidebar would be a good way to do this.
        
        Does not complete it
        
        Do a feedback loop
        
        "Hey we noticed you participated in a pulse survey and did not complete it, we would like to know why is that" Also present them with a CTA leading to the report with a message like "Click here to finish the report and see what 500 other top IT execs from companies like Yahoo, Netflix & Tesla think about it"
        
        Email ⚡️
    - - Fire pixels
        
        Retarget them with loads of social proof (Ads)
      - Retarget them on twitter + LinkedIn, bring them into conversation.
      - Email with a link to resume setting up their account
      - Email ⚡️
      - "Hey X, we noticed that you signed up for Pulse but did not finish the process, this is what awaits for you after the 2 step process" - Big names + Relevant Topics + Social Proof (A drip campaign)"
  - - - Retarget them with loads of social proof (Ads)
      - Retarget them with whats new
    - - Provides their email
        
        Subscribe to a drip sequence with power emails
        
        Add signup CTA and App download banner to each email footer
      - Does not provide their email