A fundamental principle of political communication is to speak intelligently to voters, read using communication aim and directing accurate messages to the right people. For example, in February of 2001, DataStrategia launched e-lecciones.net the Ibero-American political portal. The portal encourages its visitors with a section of political postcards, prizes to the best political pages, the best jokes, chat rooms, lists of information, polls, electoral data and much, much additional political information.
Today E-lecciones.net website receives almost a million hits a month, a figure that makes this the most visited political portal in Spanish.lítico en español más visitado.
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