More sustainable consumption also demands that more attention be paid to product life spans (Cooper, 2002). Some have recognised that rather than pursuing endless growth, alternative models need to be explored in which people consume less (e.g. Durning, 1992). It has also been argued that ‘living with less’ is better for our wellbeing as well as the planet (Durning, 1992; Wallman, 2015). However, such shifts are immensely challenging, and models based on growth continue to predominate. Other approaches towards sustainable consumption in the short-term include making products less harmful to the environment, product recapture (through recycling, refurbishing or re-manufacturing), product leasing and product sharing (Crane and Matten, 2016).