Please enable JavaScript.
Coggle requires JavaScript to display documents.
Value Propo (Customer (Wants (Faster, easier way to order pizza, Access to…
Value Propo
Customer
Wants
Faster, easier way to order pizza
Access to a healthier, authentic Italian pizza (Roman pizza), rather than commonplace greasy pizza.
Needs
Easy access to our pizza location, simple delivery process
-
Product
Benefits
-
Infinitely more customizatable than conventional pizza (pizzas are sold by weight, so customer can add a variety of toppings without incurring individual topping costs)
Accurately resembles Roman pizza as served in Italy, adding a strong authenticity factor to our pizzas.
Strongly differentiated from other Rutgers pizzeria's pizzas, as we are only ones who will offer Roman-styled pizza.
In- Store
Benefits
To facilitate easy ordering store, customers can customize their pizzas using kiosks, or by using the mobile app.
In the mobile app, customers select that they are in-store, which will prompt them to an order page in the app. When after they order and pay from the app, they will be prompted with an order number which will also be displayed on a screen by the front counter. Once their order is ready, their phone will buzz and the front counter screen will change their order status to ready.
-
Customers can easily customize and order a pizza for delivery/in-store pickup from our mobile app (or website).