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Facebook (Strategy (Video (Subtitles ((no sound)), 120 sec, 8 first second…
Facebook
Strategy
Video
120 sec
8 first second
Square format
Subtitles
(no sound)
Curation
Same video setup for project?
Repost own content
2-5% natural reach
increase reach
Page to watch tool
Available with 75 fans
facebook tab to analyze up to 100 other page
inspirational
Curation
Competitors
Facebook group
Join group
Create own
Engage yourself with customers
Reply comment and inbox
Messenger interaction
Bots
Generate link to group or website
Thanks people automatically
Ads
Growth hack
Ad manager
Boost campaign with cheap budget
Messenger bot
Botsify
Manychat
Chatfuel
Algorithm
Meaningful interaction first
One to one first
Page penalized
Active signals priority
Comment
Share
Public
Shared post have to generate engagement
If not, facebook decrease natural reach
Private via messenger
Reaction
Passive signals
Scrolling watch time