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Brainstorm (Where do web users hear about the app? (Buttons in the footer…
Brainstorm
Where do web users hear about the app?
Buttons in the footer of the website
/mobile
Footer in all the emails
Practice card on the /home page
If you start a practice session on mobile
If you visit the website on a mobile device (after a few times on Android)
Why do subscribers keep using the app?
Regular practice
But people like typing on web
Doing the mobile courses
Interacting with push notifications
'Today's Challenge'
What does mobile have that web doesnt?
Today's Challenge, Push not, learn mobile courses
Usable without internet
You can do it in the line in Starbucks
We could advertise on locations where people are waiting
Where do non-datacampers hear about the mobile app?
Friends, familiy, colleagues...
The banner on datacamp.com
App store search 'datacamp'
In google search?
3th party referrers, e.g. facebook, instagram...
How/why do MFU subscribe?
How
Via premium wall screen after accessing premium content
60% hits the premiuim wall on practice
Why
Unlock additional content
Mobile courses / practice
Desktop offering
Do we talk enough about our web offering?