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SmileBrite (Colours (bright colours to bring attention, easy on the eye,…
SmileBrite
Colours
bright colours to bring attention
easy on the eye
attracts younger ages
age range 4-11
not gender specific
Characters
Tooth fairy
dentists
Children
Purpose
to get kids to improve the condition of their teeth
fonts
images
layout/panels
horizontal
vertical
language
Informal
Formal