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SmileBrite (Characters (Young, male dentist, Tooth, Young girl, aged 8),…
SmileBrite
Characters
Young, male dentist
Tooth
Young girl, aged 8
Colours
Mint blue
White
Primary colours (red, blue and yellow)
Purpose
Improve condition of children's teeth
Provide information
Help children understand benefits of cleaning teeth
Language
Formal for information
Informal for conversations between characters
Simple words
Audience
Primary school children
Aged 4-11
Unisex, inclusive
Layout/panels
Multipage comic strip
Electronically
Newsletters